Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.
Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.
Online marketing can deliver several benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).